Compare total cost, not sticker price
A cheap tool that requires manual workarounds may cost more in staff time than a custom build. Equally, custom software carries a maintenance cost that a subscription hides.
Ask how unique your need is
If many businesses solve your problem the same way, a product likely exists. If your process is genuinely distinctive, custom work may be warranted.
Weigh time to value
- Buying is usually faster to start
- Building fits your process more closely
- A hybrid can cover common needs with a small custom layer
Think about ownership and control
Custom software gives control and ownership, but also responsibility. A subscription gives convenience but ties you to a vendor's roadmap.